SEAT launches new ad campaign for Ibiza Cupra, with Bi-xenon front car lights
Posted by Fiona Birkwood.
SEAT has launched a new advertising campaign for the Ibiza Cupra, which has Bi-xenon front car lights with Adaptive Front-Lighting System (AFS).
The adverts, which are currently appearing on TV, online and across the print media, show a modern Cupid flying above the new vehicle and shooting arrows at people when they first set eyes on it.
Rob Taylor, SEAT UK national communications manager, said: "We knew we couldn’t go for the cliched image of a Cupid-style persona. We wanted to develop a different type of character, an archer with real attitude and street cred who spreads the love for Ibiza in an inimitable way."
Some 4,000 bus stop billboards across the UK will also feature the adverts and the whole campaign is set to run well into 2010.
The vehicle’s has Bi-xenon front car lights with Adaptive Front-Lighting System (AFS) improves safety by allows drivers to see around corners before they get to them.
