New car lights to be designed in Beijing?
Posted by Fiona Birkwood
Innovative new car lights could soon be created in China, as Nissan is creating a design studio in Beijing.
The new studio will be the next step in Nissan Investment Companys expansion of its global design resources.
"With the addition of 20 designers, Nissans new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia, where the automotive industry continues to see robust growth," said Shiro Nakamura, chief creative officer and senior vice president of design and branding at Nissan Investment Company.
The RMB11.76 million (£1.1 million) studio is to be built in the Chao Yang district of Beijing and is scheduled to open early in 2011.
Nissan currently has design centres across the world, including two in Japan, one in America and one in the United Kingdom.
Last month, details of the Nissan Juke, with boomerang rear car lights inspired by those found on the 370Z, were revealed.
