Honda launches new ad for CR-Z hybrid

Posted by Fiona Birkwood

Honda has launched the new TV advert for its CR-Z hybrid with sweeping front car lights, a 60-second commercial designed to showcase each of the cars modes.

The advert, entitled RGB, will attempt to highlight the Econ, Sport and Normal driving modes and reflects the changing moods of the driver in each of the settings, the manufacturer claims.

It is the latest Honda spot made for the European market by Wieden + Kennedy London, and was created by Sam Heath and Chris Groom and directed by Frank Budgen.

Sam Heath, creative director at Wieden + Kennedy, said: "The thing about this hybrid is that its fantastic to drive. You can choose to engage with the road and the world around you in three distinct ways. Thats essentially what the films all about."

Recently, a new Facebook application was launched to promote the launch of the Honda CR-Z, which has high-intensity discharge headlight bulbs, with the app taking information from the users profile pages to create a personalised piece of artwork.

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