IAM launches 10-year road safety strategy
Posted by Susannah Mayers
The Institute of Advanced Motorists (IAM) has launched its ten-year road safety strategy.
This proposes that the road safety industry should try to reduce UK road deaths to 1,000 a year by 2020.
If this is achieved, around 1,000 lives will be saved over the next nine years.
The strategy, which supports the UN Decade of Action for Road Safety 2011-2020, focuses primarily on drivers who are at highest risk of being involved in accidents.
These are young and older drivers, motorcyclists, business users and cyclists.
Simon Best, chief executive at the IAM, said: "Over the decade we will work with around 200,000 road users through education and coaching on driving, riding, cycling and commercial driving."
"That's 20,000 people a year who will be safer," he went on to say.
Last month, the IAM revealed the results of a survey, which found that more than ten per cent of cyclists would give up riding their bikes if wearing helmets was made compulsory. 
