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ABD Price Promise
Price Match Guarantee

ABD Price Match

The Price is Always Right with the ABD Price Match Policy!

Our pricing team are constantly scouring the internet to ensure our prices are among the most competitive out there. However if your eagle eyes spot the same product available cheaper elsewhere, we will refund you the difference straight away.

Who will we price match against?

It's important to keep in mind the floods of cheap non-genuine products often promoted as a fantastic deal across the internet. Therefore please make sure the product you have found elsewhere is from a reputable business selling only genuine products. We will only be able to price match against the following:

  • UK based businesses that are registered as a Ltd or PLC in the UK.
  • Overseas owned businesses with an equivalent Ltd or PLC company number but are shipping from the UK. We cannot price match against overseas businesses that are shipping from outside of the UK as there will be unknown duty and VAT costs to pay in addition to the advertised price.
  • They must be selling online, we do not price match in store purchases.
  • We do not price match against third party marketplaces such as eBay and Amazon due to the high level of non-genuine product on these platforms.

Some important points to note

Before contacting us about a price match request, please check the following:

  • The item must identical to the one we are selling. There are sometimes items that appear the same but actually have some fundamental differences. We can only price match against an identical item.
  • The price comparison will be made on the fully paid price including any taxes (e.g. VAT) and delivery charges.
  • The condition of the item must be brand new, unopened and unused. We cannot price match against items sold as refurbished or damaged packaging for example.
  • The cheaper price must be live and available to buy at the time our team confirm the details on the other website.
  • The cheaper price must be available to the general public. We cannot price match against trade, wholesale or member only websites.

What happens if you've already bought the product?

Don't fret! The ABD Price Match is available for up to 7 days after your date of purchase.

If your order was more than 7 days ago we unfortunately won't be able price match as we can't confirm that the cheaper prices were available at the same time as your order with us.