We fully understand how frustrating it can be to see a situation where your "special trade prices" turn out to be higher than you could've bought as an end retail customer!
Therefore our promise to you as a valued trade customer is all products will be cheaper to buy from us as a trade customer than as a retail customer. No ifs or buts, simply always.
We stock a wide and growing range of products from standard bulbs, to full upgrade headlamp units, to bike racks and many more. While we would love to keep things simple and apply a flat discount across the board, this just isn't possible. Some products are very aggressively priced, others have more room for higher margins.
Due to this wide ranging product profile, some products will have smaller discounts over retail prices than others. Unfortunately there is nothing we can do about this. However with our trade price promise, you can be sure you are always paying less than a retail customer.
We are regularly reviewing and updating our prices, both on the retail and trade side. As we are human after all, it is possible you could find a product with a trade price the same or higher than retail. If your eagle eyes have found one of these scenarios, please be assured this is a mistake. Simply contact us and we will get the pricing updated to ensure you are paying the right price.